Luton Point

Luton Point is Bedfordshire's principal shopping destination, welcoming around 16 million visitors a year in the heart of Luton town centre. With over 900,000 sq ft of retail space and 130+ stores including TK Maxx, Primark, H&M, JD Sports and Boots, the centre connects St George's Square with the town's transport hubs, minutes from Luton station and the airport link. A dedicated on-site commercial team manages a strong mix of promotional sites, RMUs, vending pitches and pop-up units across the malls, anchored by the Central Square event space. High weekday footfall, a loyal local catchment and one of the UK's most diverse audiences make Luton Point a consistent performer for sampling, community activations and seasonal retail. Commercialisation at Luton Point is managed by CBRE.

Mall Level - Commercialisation Plan

Center type

• Shopping center

Location & catchment

• Urban
• Residential catchment
• Commuter belt
• Value catchment
• Multicultural catchment

Footfall & traffic patterns

• High footfall
• Weekday-strong
• Seven-day trading
• Lunchtime peak
• School-run peak
• Repeat visitor heavy

Seasonal patterns

• Christmas peak
• School holiday uplift
• Back-to-school peak
• Ramadan and Eid peak

Center character & positioning

• Mid-market
• Value
• Family-friendly
• Community-focused
• Convenience-led
• Indoor

Audience demographics

• Young families
• Students
• Commuters
• Local residents
• Ethnically diverse audience
• South Asian community
• Muslim community
• Value-conscious

Anchor tenants - coffee & cafe

• Costa Coffee
• Greggs
• Muffin Break

Anchor tenants - fast food & QSR

• McDonald's
• KFC
• Subway
• German Doner Kebab

Anchor tenants - fashion

• H&M
• Primark
• Marks & Spencer
• River Island
• New Look

Anchor tenants - beauty & health

• Boots
• Superdrug
• The Body Shop

Anchor tenants - electronics & tech

• EE
• Three

Anchor tenants - homeware & lifestyle

• TK Maxx
• WHSmith
• The Works

Anchor tenants - supermarkets & grocery

• Iceland

Anchor tenants - sport & active

• Sports Direct
• JD Sports

Center amenities & facilities

• Food court
• Car park
• Baby changing facilities
• Prayer room
• Customer service desk
• Free Wi-Fi throughout
• Event space

Transport & access

• Rail station adjacent
• Bus interchange
• Airport link
• Ample parking
• Drop-off zone